COM object, which allows syndicate products from any store using popular syndication format.
RSS is open file format for information export, which could be used by variety of sites/services, RSS-aware sofware and most popular internet browsers (like Firefox, Internet Explorer, Safari etc.) to review and import your products.

Main features:

flexible configuration
ability to export into RSS 2.0 format
could be used with ANY shopping cart, which is able to invoke COM objects
easy to use
Additional feature:

You can export this feed to Edgeio.com, to get additional exposure!