Marketeers and ECRM experts agree that personalized messages get better response rates than "mass-produced" messages. EasyMail Pro makes this easy, creating unique message content and subject lines via its powerful mail-merge function. EasyMail Pro's distinctive voicemail capability also lets you add audio content to your messages. Supporting a wide range of compression formats, you can even set the recording to start playing when the mail is opened. HTML and Multi part (MIME) message capability support lets you include formatted text, HTML, attached files and embedded objects to your mails which are viewable regardless of the type of mail client used. The Spell checking function supports more than 12 languages, ensuring that you are your mails are sent out correctly.

EasyMail Pro also gives you better control over sent messages. Instant email verification significantly reducing undeliverable rates, and you can even request for to be notified by confirmation messages when your messages have been read. With EasyMail Pro, you can send email messages directly from your PC to the recipient's email server. This takes the load off your mail server, and coupled with its fast multi-thread delivery method, makes EasyMail Professional much faster than the usual email client. EasyMail Pro also allows you to easily manage your mailing lists, supporting various import/export.

In addition, the Professional edition of EasyMail also gives you full control of the Address Book fields, with the ability to add or remove custom fields as well as switch off standard fields. You can automate message sending with by scheduling sending dates. The professional edition also allows you to import email addresses from HTML, Lotus 1-2-3, XML, MS Access Files as well as ODBC databases.