HypeMail can be installed as a relay server or as a plugin for Microsoft Exchange 2000+, as a relay server it could be used with various kinds of SMTP mail compliant technologies. It is then used to dvertise, cause awareness or add standard branding onto your companies everyday 1 to 1 emails. It provides a way for your company to get they're marketing messages accross without needing to send out other spam related marketing messages. HypeMail also supports adding disclaimers to targeted lists, so you can send disclaimers in intended languages and provides users with the ability to control and standardise email signatures (from active directory fields). HypeMail is built so that every email template that should be applied to outgoing mail from your exchange server is packaged into a campaign and linked to specific sender lists, receiver lists and more. HypeMail can also identify key phrases or jargon in your email and hyperlink them or provide you with a way to market your products, services and company brand through simple easy to setup keywords. HypeMail also provides HypeMail users with the ability to put mail that might contain sensitive information (through identifying sensitive words and phrases) into an approval queue.